What is the liquor called OTR?
Distributors are a vital part of the supply chain, ensuring that products reach end consumers efficiently and economically. Whether you are a small or large distributor, it is important to focus on customer service and quality. By focusing on the customer, you will build relationships that can lead to future sales.
During the past market boom, many off-the-road (OTR) tire dealers and original equipment manufacturer partners saw their revenues skyrocket. This was largely due to mining and construction, where productivity numbers soared while the demand for tires rose to record levels.
Today, the OTR industry is facing a challenging environment. Coal prices are at their lowest point in history, gold is down a third from its peak and mining companies are struggling to maintain profitability.
This challenging environment means that OTR dealers and original equipment manufacturer partners must work harder than ever to remain competitive and provide exceptional customer service. This is especially true for the dealer network of Yokohama Off-Highway Tires America Inc., which is working to support its dealers through these difficult times.
