How to tell email age creation date is one of the most important factors to consider while building a solid email list. It can help you determine the reliability and engagement potential of your prospects. A verified and old email address shows more credibility and is less likely to land your messages in spam folders than a new and fresh domain, which can easily be associated with suspicious and fraudulent activities.
However, determining someone’s email age is not always easy. Some email service providers don’t show the account creation date by default. Fortunately, there are a few ways to find out the age of an email address.
Chronicles of Communication: Strategies for Telling the Age of an Email
MailChimp, for example, recently analyzed the relationship between people’s email addresses and their online behavior. In addition to the obvious prefix clues (john=male, grl=female) and their usage patterns, they also took into consideration the age of an email address as a factor in what type of content people subscribe to.
The findings showed that older email addresses are more inclined to engage with branded content than younger ones. This is because they’re more familiar with a company and have an established connection with it. In addition, they’re more trusting of the brand and know what to expect from them.
This is why a good email verification service should offer age checking as part of their services. Using a reliable email age checker can improve your ROI by optimizing your efforts and resources by focusing on valid and engaged recipients. This will also protect your business from potential fraud and enhance the delivery and open rate of your cold emails.
